Dangerous CI Protection Gap!
What is a "Critical Illness Protection Gap" ? How do we bridge this gap?
20th Jul, 2026 Read NowYour Financial Partner for Life
Drive Sustainable Wealth with Powerful Financial Strategies
Maximize your potential with expert planning designed to protect your assets and secure your future.
Here for you, here for good
For nearly 30 years, we’ve stood alongside you through life’s most important moments, listening, guiding, and supporting you every step of the way.
At Ray Alliance Financial Advisers, people remain at the centre of everything we do. Through independent financial advice delivered with integrity, care and clarity, we help you protect what matters and plan for the future with confidence.
// Client-First Financial Planning
Helping you protect, grow and plan ahead
For nearly 30 years, we’ve stood alongside you through life’s most important moments, listening, guiding, and supporting you every step of the way.
At Ray Alliance Financial Advisers, people remain at the centre of everything we do. Through independent financial advice delivered with integrity, care, and clarity, we help you protect what matters and plan for the future with confidence.
Financial planning doesn’t have to be complicated. We’re here to help simplify things so you can take a bold first step today.
// Decades of Trusted Financial Leadership
Client-centric wealth strategies for confident growth
As an early pioneer in Singapore’s independent financial advisory landscape, Ray Alliance Financial Advisers helps you navigate complexity and make clear, confident decisions for the past three decades.
We bring clarity to financial planning through a thoughtful client-first approach. By understanding your goals and aspirations, we build trusted partnerships that create lasting value and enable our advisers to make a difference in serving you.
As your financial partner, we work alongside you to protect what matters and pursue your goals. Through global partnerships with leading insurers and fund managers, we provide access to a broad range of solutions tailored to your needs.
Our commitment to excellence is reflected in the recognition we have received over the years, underscoring the trust placed in us by our clients, partners and the industry.
// About Us
As an early pioneer in Singapore’s independent financial advisory landscape, Ray Alliance Financial Advisers helps you navigate complexity and make clear, confident decisions for the past three decades.
We bring clarity to the complexities of financial planning through a thoughtful, client-first approach. By understanding your goals and aspirations, we build trusted partnerships that create lasting value and enable our advisers to make a difference in the lives they serve.
As your financial partner, we work alongside you to protect what matters and pursue your goals. Through global partnerships with leading insurers and fund managers, we provide access to a broad range of solutions tailored to your needs.
Our commitment to excellence is reflected in the recognition we have received over the years, underscoring the trust placed in us by our clients, partners, and the industry.
Experience that evolves with you
Financial planning is a dynamic, lifelong journey. At Ray Alliance Financial Advisers, you’ll be guided by professionals who are not only equipped with deep financial knowledge, but also seasoned with real-world experience and anchored in strong ethical values. With us by your side, you’re not just navigating change — you’re mastering it.
Strength in partnership
Over the years, we’ve cultivated robust relationships with leading insurers and globally recognised fund managers. This strong network enables us to offer a truly comprehensive suite of financial solutions — from personal and corporate insurance to a wide spectrum of investment products. It means more options, better value, and tailored recommendations that put your needs first.
Client journey
In today’s fast-paced world, your financial planning tools should be just as agile. Our digital-first approach ensures you have access to efficient, user-friendly solutions anytime, anywhere. But while we embrace innovation, we never lose sight of what matters most: a personalised and collaborative relationship with you. Because great financial planning isn’t just about technology — it’s about trust.
At Ray Alliance Financial Advisers, we’re constantly innovating and pushing boundaries to deliver the most comprehensive financial planning experience. More importantly, we believe in walking the journey with you — with unwavering commitment to your financial future and a shared goal of growing together every step of the way.
// Who We Are
Experts behind your success
Our specialists translate global partnerships into personalized roadmaps for your journey. By blending a 25-year legacy with innovative tech, we ensure your strategy is as resilient as it is forward-thinking.
Raymond Ng Leong Poh
Founder & CEO
A visionary leader who founded Ray Alliance Financial Advisers in 1999 with the goal of elevating industry standards and financial literacy in Singapore.
Philip Ong Kheng Leong
Deputy CEO
Part of our core four-person leadership team, focused on the knowledge osmosis and professional growth that empowers our 30-man team.
Kang Beng Hui,
Senior Partner
A wealth management and financial planning professional with more than 25 years of experience and extensive credentials.
Kenneth Khor Yeow Hou
General Manager
Kenneth Khor is an accomplished executive with close to 30 years of experience in the insurance industry, covering both life and general insurance. As General Manager of Ray Alliance Financial Advisers, he is instrumental in shaping the company’s strategic direction, overseeing day-to-day operations, and ensuring strong corporate governance. His leadership is defined by a clear focus on delivering sustainable growth, operational excellence, and long-term value for stakeholders.
Ryan Ong Wei Xiang
Chief Financial Officer
Ryan Ong is the Chief Financial Officer where he leads the firm’s financial strategy and investment management functions. With over a decade of experience across private banking, discretionary portfolio management, and wealth advisory, Ryan brings both strategic foresight and deep technical expertise to his role.
// Happenings
Financial Insights & Perspectives
Stranded on an Island
An analogy we created to make financial planning more interesting and easier to understand.
20th Jul, 2026 Read Now
Explaining Underwriting Decisions
In this article, we clarify how underwriting works, terms associated to it, and the outcomes of each decision.
20th Jul, 2026 Read Now// Events
Exclusive Events & Webinars
Educational Webinar
Join our digital sessions to deepen your financial literacy and stay updated on global market trends from anywhere.
28th Feb, 2026 | 1:46 AM SGT
View More Details 
Strategic Workshops
Interactive, small-group sessions focused on building your personal roadmap and navigating complex wealth management.
28th Feb, 2026 | 10:00 AM SGT
View More Details Market Insights
Exclusive briefings featuring guest experts and deep dives into the latest investment and insurance strategies.
22nd Feb, 2026 | 2:00 AM SGT
View More Details // Feedback
Feedback & Complaints
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